People don't engage with logos
If you run a small business or startup, you may be guilty of this mistake that I’ve made. We’re excited about creating a new brand and building out a business, so we set up this independent entity from our own personal brand. A logo instead of our face on every social media profile. Using the…Read More
Roulston Research Search and Social Media Conference Call with Former Yahoo and Double Click Executives
On August 16th, Roulston Research held a Search and Social Media conference call to discuss trends in the industry and answer various questions from the attending investors. Larry Cornett of Brilliant Forge (VP of Consumer Products for Yahoo! Search in a former life) was one of the presenters, and Jeff Marcus was the other. He…Read More
Is Pinterest Right for Your Business?
Pinterest is one of the fastest-growing social networks in 2012. According to ComScore: in January 2012, 13.76m people worldwide visited the site and spent an average of 89 minutes there. Business Insider recently shared some interesting data tidbits about its growth, users, and their sharing behavior. But, I really like the data shared in this…Read More