Should Someone Pay for the Unique Experience of You?

K18 hand plane

It depends. Are you actually unique? You’re looking at a custom woodworking hand plane that sells for over $5,500.00 CDN. Yes, over $5K. Not the typical $20-$200 for a plane you would buy at The Home Depot. This is a story about finding your niche and hyper-targeting people who are willing to pay almost anything…

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