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Posts Tagged ‘engagement’

Twitter Continues to Struggle with Growth and Engagement

Twitter user growth chart 2016

We need Twitter I know. It sometimes feels like kicking someone when they are already down. But, we can’t stop talking about the troubles with Twitter. It’s because so many of us really like Twitter and want them to figure this all out. As much as Facebook continues to be an unstoppable juggernaut, it isn’t…

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People don't engage with logos

Larry Cornett, career and business advisor at Brilliant Forge

If you run a small business or startup, you may be guilty of this mistake that I’ve made. We’re excited about creating a new brand and building out a business, so we set up this independent entity from our own personal brand. A logo instead of our face on every social media profile. Using the…

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Ready for the Thumb Tribe?

Young child with smartphone

If you’re building a consumer experience, I hope you’re familiar with the Thumb Tribe because that is where your future customers are. I’m sure you’ve noticed that the younger generations are heavy mobile users, but you may not be aware of how extreme it is unless you’ve looked at your users’ demographics and analytics lately. These two screenshots are from…

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