Archive for December 2015

Ready for the Thumb Tribe?

Young child with smartphone

If you’re building a consumer experience, I hope you’re familiar with the Thumb Tribe because that is where your future customers are. I’m sure you’ve noticed that the younger generations are heavy mobile users, but you may not be aware of how extreme it is unless you’ve looked at your users’ demographics and analytics lately. These two screenshots are from…

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You don't need to create a "unicorn" to be successful

Unicorn and Young Girl painting

It is easy to get caught up in the “next hot startup” frenzy as you read about the insane growth and valuations of “unicorns” like Uber, Airbnb, and Snapchat. But, not every business can be, or should be, a runaway tech startup. When you live in a tech-centric area like Silicon Valley you tend to…

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