Archive | June, 2010

Apple iPhone 4 Antenna Conundrum

Apple iPhone 4 Antenna image

Apple iPhone 4 Antenna Issue

There have been a lot of discussions over the past couple of days about an antenna issue with the new Apple iPhone 4. Mine isn’t here yet (grumble), so I have to rely on what others have been experiencing. But, apparently, if you hold the new iPhone in such a way that your hand bridges the gap between the two antennas on the left side (circled in red on the image), you can lose reception to the point that calls are dropped. Ouch.

Engadget supposedly got an answer from Apple yesterday that, yes indeed, holding the iPhone 4 with your hand covering the lower-left corner will degrade the signal.

So, we just spoke with Apple and got the straight dirt on the reception issues that have been plaguing users today… and it’s a little surprising. In essence, Apple cops to the fact there are reception issues with the new iPhone — namely, that if you cover the bottom-left corner of the phone and bridge the gap between the notch there with your naked flesh, you could see some signal degradation.

Not a great “design” solution or issue resolution to tell customers to “hold different”. But, our desire for ever-thinner, smaller, and more elegant smartphones has painted us into a bit of a corner in terms of a hardware design for the antenna that meets the FCC requirements to minimize radiation exposure. There is a very interesting article on the site of AntennaSys, an antenna solutions company, that explains the conundrum that Apple faced in trying to elegantly design the antenna into the iPhone 4. So, in the end, the placement of the antennas is what it is to place radiation exposure as “far” from your head as possible. Of course, we could always go back to the pullout antennas, to achieve that modern-retro design blend. ;)

So, that explains the antenna placement. But, I think we have to look to Apple for the industrial design decision to not use a material solution to prevent the skin conduction problem. To keep the clean look of the metal edge, they did make a conscious decision to not cover that area with a nonconductive material. Using a case does cover it and prevent the problem. But, using a case kind of defeats the purpose of showing off that elegant industrial design.

This simply highlights the age-old design challenge of form and function. Inevitably, unless you’re really lucky, designers come up against a decision where they need to balance form and function. Sometimes it is subtle (and the customers may never even notice the tradeoff), but sometimes it is quite blatant and customers are left wondering why either the function suffers or the design sucks. In the case of the iPhone 4, function suffered to allow form to shine (hence the dropped calls issue). This challenge faces all designers in all industries and you see passionate advocates on both sides, whether it is arguing about web design or even bicycles.

My favorite example of “getting it right” is Japanese woodworking tools. Many years ago, woodworking was one of my hobbies and over the years I learned where to find quality tools. I discovered the incredible balance of form and function when I bought some Japanese woodworking tools. Tremendous attention to detail in the quality of the folded layers of Damascus steel, amazing durability, an elegant design harmony between handle and blade, and a sheer pleasure to hold in your hands and use. Whenever I think of achieving a true balance of form and function, I think of these tools. So, could Apple have achieved this with the iPhone 4? I don’t know. But, it is a shame that a better balance wasn’t found to preserve such a critical component of phone function.

Japanese Chisels

Japanese tool design

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eBay Acquires RedLaser iPhone Barcode-scanner Application

RedLaser iPhone App screenshot

Capturing a barcode

eBay just announced today that they are acquiring RedLaser, an iPhone application that lets you scan barcodes on products in stores and do immediate price comparisons online. Product search on mobile devices has dramatically increased recently as a result of consumers being more price conscious and the improvements in smartphone technology. Buying RedLaser is a great move that will make it even faster and easier for shoppers to see if they can get a better deal on a product if they buy it on eBay (something we’ve all done). This allows eBay to grab even more of those retail dollars that might have been spent in brick and mortar stores.

They are also talking about integrating the RedLaser technology into the eBay Selling application for the iPhone. Again, this will reduce the friction of conducting selling research, entering product information, and increase the velocity of listings. Faster listings + More listings = More revenue

eBay has already been investing seriously in mobile experiences, which has paid off tremendously. The CEO of eBay, John Donahoe, announced last month that they expect their app to “bring in $1.5 billion to $2 billion in transactions” this year. Pretty impressive and proof that investing in mobile is a smart move.

From eBay’s press release:

“With RedLaser’s innovative technology, eBay is continuing to help shoppers quickly find the best deals online, and eBay sellers will be able to list their items faster.”

You can download the free RedLaser iPhone app here. The video below shows the barcode scanning app in action.

YouTube – RedLaser 2.0: Realtime iPhone UPC barcode scanning

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Welcome to Brilliant FORGE

I’m proud to announce the launch of Brilliant FORGE, a new company that I founded to provide Product and Design advisory services to Fortune 500 companies and startups. With over 16 years of experience in the industry ranging from 2-person startups to large global corporations like Yahoo, Apple and eBay; I’m looking forward to sharing my knowledge and experiences of what works and, perhaps more importantly, what doesn’t work with respect to creating successful consumer products and sustainable Product and Design organizations.

My goal is to help you deliver elegant, useful, and usable products that people will love so much that they can’t imagine how they got by without them. In this new world of Facebook, Twitter, and other social sites; it is more important than ever before to win the hearts and minds of your customers. Whether they love you or hate you, rest assured that they will share that with their friends, who tell their friends, and they tell their friends… The days of the silently suffering consumer are long gone.

So, take a look around and let me know what you think. You can follow Brilliant FORGE on Twitter and Facebook to get our latest thoughts on what is going on in the world of consumer technology, startups, design, and products.

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